An internationally redound and extremely vain fashion designer takes one of her gentleman friends and her daughter on a cruise where, at one stop, the captain suggests searching out the Devil’s Boutique saying that other passengers have spoken highly of it, and while he has never been there himself, he is sure it will prove an interesting experience. Finding the little shop she sees fashion designs that are beyond compare. She arranges to distract the shop owner and make some sketches to copy the designs for herself, but when the shop owner discovers her she expects him to be angry. Rather, he gives her a gift of earrings and lipstick.