IBM used to be "Big Blue". Coke was "Big Red". UPS was "Big Brown". (Man, I used to tire of reading those nicknames in the Atlanta paper when I lived there....as ya'll know now the latter wants to be known simply as "Brown".)

In this episode we learn that a giant conglomerate known as "National Semiconductor" is also known as "Big Momma".

And "Momma" is interested in buying several acres for a new headquarters site in a certain town. Just one problem...the town planner there (played by the usually aristocratic sounding Paul Hecht) doesn't think it's a good idea. He's genuinely motivated by concern for his hometown. He's ALSO motivated, secretly, to be a successful writer...and he quietly yet earnestly longs for a book of his to be published, though it's been turned down several times by other publishing houses.

Enter a representative of "Big Momma", who's trying unsuccessfully to entice the planner to give his approval to the land purchase. The smooth-talking executive gets nowhere, until a semi-happenstance encounter with the planner's landlady alerts him of the would-be writer's dreams. He schedules another meeting with the planner, who is stunned to learn that "Big Momma" also has (under her apron?) a subsidiary that happens to be an exclusive book publisher...and the temptation begins... 