I noticed that while CBSRMT has a lot of product ads--Preparation H, (give your cold to) Contact, Alka Seltzer, I noticed there is a huge amount of human service type of ads --March of Dimes, The American Lung association, cystic fibrosis, muscular dystrophy, epilepsy, and the list goes on. I even heard one the other evening that had to do with people's attitudes towards those with the AIDS diagnosis. The 70s seemed to be time of budding enlightenment!

March of Dimes initial focus during the 70s-80s used to be on prevention of birth defects like spina bifida. Now they concentrate on prevention of premature births.